UNDERTOW IS A STRONG PULL IN A DIFFERENT DIRECTION. TO CREATE IT YOU MUST KNOW THE WAY THE FLOW RUNS, THEN FORGE A SURPRISING NEW ROUTE. UNDERTOW MEDIA IS DRIVEN BY THIS PHILOSOPHY.

NEWS
Jetstar celebrates double digits

#jetstargeneration

Probuild in the News

Profiling an industry stalwart

Swimland celebrates 10 millionth swim

27,000 swimmers make a splash

Witchery White Shirt Campaign

#uniteinwhite

A home grown project

Community spirit in Pascoe Vale

Welcome Andrew Demetriou

Former AFL CEO joins Bastion's Board

Hello Sunday Morning

Taking a break from alcohol

Salts of the Earth

More than a pinch of salt

Life is short - eat the cookie!

We launch Charlie's Cookies Mini Melting Moments

@undertowmedia
ABOUT US

AT UNDERTOW MEDIA, WE USE THE POWER OF PR TO INFLUENCE THE INFLUENCERS.

Journalists, bloggers, celebrities, sporting stars, government, cool kids. You name them, we’re talking to them.

Creativity is nothing without delivery.  We are committed to achieving results that positively transform clients’ businesses, and to always keeping our promises. 

We challenge, we inspire, we think, we work hard at our relationships, we deliver.  We keep working until we surpass everyone’s expectations.

It’s this approach that always delivers fantastic results.

SENIOR STAFF MEMBERS
Sarah La Roche

Managing Director

Kate Aurel-Smith

General Manager - Strategy & Culture

Greer Bland

Director - New Zealand

Roxanne Millar

Account Director

Tessa Budrys

Account Director

Sarah La Roche
Managing Director

Calls a spade a spade… then develops a strategy to promote it. 


Sarah brings 11 years of global experience to Undertow Media, honed on projects across Australia, UK, India, Germany and Thailand. With her feet now firmly planted on Australian soil, Sarah continues her four years at Undertow Media with a focus on business strategy and growth.


With impressive cross sector knowledge and a forthright approach to getting the job done, Sarah is known for her brilliant ideas and being able to execute even the hardest ones with speed and accuracy. 

Sarah’s voracious appetite for well, pretty much everything, has seen her build solid relationships with media, clients and industry professionals alike.


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Kate Aurel-Smith
General Manager - Strategy & Culture

The Smiling Assassin


Kate's creativity and passion have helped achieve great results during her 12 year career, for both clients and the business she works for.


From integrated agency M&C Saatchi working on brands like Qantas, to lead marketer overseeing the launch of Fox Footy, Kate has a breadth of experience across all marketing comms and a strong understanding of what makes a brand a success.

Her role at Undertow merges her passion for people and brand strategy into one.

Oh and unless you have an epipen at the ready, keep her away from peanuts.


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Greer Bland
Director - New Zealand

Doesn't rest. Ever.


After working her way to the top of New Zealand’s PR industry, Greer made her way across the Tasman to Undertow where she shared her exceptional brand building skills in the consumer, travel and lifestyle sectors.


Leaving no media opportunity unchartered, Greer delivered successful campaigns for many of our best-known brands for three years before taking the reins as General Manager of our Consumer Division. She has now taken these stellar skills back to her homeland to head up Undertow Media in New Zealand. 


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Roxanne Millar
Account Director

Knows how journalists operate, because she was one. 


Roxanne brought more than eight years of media experience to Undertow Media when she joined the team in 2013, having worked as a print and online journalist for outlets including mX, Leader and NovaFM. 

With three years of public relations experience, Roxanne still draws on her journalism skills to get results. Whether she’s crafting the perfect press release, finding a news angle in a client brief or using her solid relationships to take a story straight to media influencers, she constantly exceeds expectations.

Roxanne always goes the distance and loves setting and achieving challenging goals in work and life – she’s proudly ticked off working at the 2010 Vancouver Olympics and has ran a half marathon. 



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Tessa Budrys
Account Director

Lifestyle specialist. 


Tessa offers over 7 years’ experience with a proven track record of delivering results for brands in beauty, fashion, lifestyle, design, alcohol and hospitality. With a knack for direct consumer engagement campaigns and digital influencer programs. The changing landscape excites her.

 


Tessa is a resourceful team leader, skilled at crafting and implementing a cohesive and creative approach to brand development, event activations, digital strategy and media testimonial.

Her client experience includes global consumer brands such as ABSOLUT, MidCity, Bendon Group, Solotel, IKEA, Mirvac, Lavazza, ELEVEN, Kevin Murphy, America Crew, KMS California, Shiseido, L'OCCITANE, Moroccanoil, INIKA, Lindt Chocolate, Chivas Regal, Jameson and Arthur G. 


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Nat Burcul

Senior Account Manager

Sarah Clarkin

Senior Account Manager

Hannah Darby

Senior Account Manager

Kevin Daly

Account Manager

Nat Burcul
Senior Account Manager

Finger on the pulse, fabulous handbag on the wrist.


Devouring fashion, property and interior magazines cover-to-cover each month, Nat has been spotting media opportunities for her clients for the past six years, more than three of them spent at Undertow Media.

Loving the diversity of her role, in a day Nat can be found managing photo shoots, working on a developer’s launch and enlisting celebrity support - no two days are ever the same!

With a genuine interest in ensuring the media professionals she talks to are armed with the best stories to share with their audiences, Nat delivers results and also knows her way around a trend.



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Sarah Clarkin
Senior Account Manager

One Kiwi. Two eyes on the job.


With seven years experience – four of those years spent at Undertow Media – Sarah uses her remarkable attention to detail and strong work ethic to drive campaigns and deliver major events.

Thriving in a fast paced environment and enjoying her work with a range of consumer and lifestyle clients, Sarah has risen through the ranks to become a leading member of the team -  equipped to execute major projects with confidence.  

Coming to Australia from across the pond, Sarah can also provide perspective for Undertow clients with a presence in Australia and New Zealand.  



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Hannah Darby
Senior Account Manager

Details? She's all over them.


Hannah has spent six years in public relations, joiningUndertow Media two years ago. In this time she’s become a respected travel and consumer media relations expert, working on a range of tourism campaigns with global hotel chains, cruise operators and a national airline carrier.

As Undertow’s resident travel professional, Hannah has overseen media famils, major tourism events and tourism news announcements without skipping a beat.

Using her meticulous attention to detail, Hannah rolls out high-level campaigns with absolute precision.



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Kevin Daly
Account Manager

Since joining Undertow Media in late 2012, Kevin has implemented campaigns and delivered exceptional results for clients such as Fairfax Media, Sandhill Road pub group, Choice Hotels Australasia, Jetstar, Thirsty Camel, and Intrepid Travel’s food trips.

 

Prior to moving to Australia, our Irishman was employed on the corporate communications team at one of Ireland's largest Public Relations firms, Drury Porter Novelli, advising brands and organisations including: HP, Opel, Nike, Pepsi and GSK



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SERVICES
  • COMMUNICATIONS STRATEGY
  • MEDIA RELATIONS
  • DIGITAL PR AND BLOGGER OUTREACH
  • SOCIAL MEDIA MANAGEMENT
  • ISSUES MANAGEMENT
  • BRAND POSITIONING
  • BUSINESS PROFILING
  • EVENT MANAGEMENT
  • COPYWRITING
  • EXPERIENTIAL MARKETING & SAMPLING

PR is incredibly powerful when it’s done well. We use our nous and experience to make the right call on what’s needed for your business to succeed.

 

CLIENTS
CAREERS & Internships

ARE YOU A PR SUPERSTAR IN THE MAKING? 


Take it to the next level by joining Undertow Media and work with a successful, fun, supportive and driven team.

 

If you think you have what it takes, get in contact here.

 

We’re also always on the lookout for eager, enthusiastic interns who have a passion for the communications industry and are hungry to learn the skills of the trade from the best. With limited placements available, you will need to stand out so show us your creative thinking and communication skills when you apply here.

CONTACT

MELBOURNE OFFICE

14 - 18 CREMORNE STREET
RICHMOND VICTORIA 3121

Telephone
+61 3 9421 1566

Email
info@undertowmedia.com

For all new business enquiries please contact Sarah La Roche:

Sarahl@undertowmedia.com
+61 3 8419 9318 
+61 430 574 782

 

AUCKLAND OFFICE

84 COLLEGE HILL 
PONSONBY AUCKLAND 1011 

Telephone 
+64 9 303 0233

Email 
greer@undertowmedia.com  

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