NEWS
10.06.2014
WELCOME ANDREW DEMETRIOU

We are excited to announce that we are welcoming Andrew Demetriou, former AFL CEO, to the Bastion Group Board of Directors from July 1.

Andrew has taken an equity position in the Bastion Group, which governs Undertow Media, where he will serve as a board director, leading strategy, acquisitions and growth.

Mr Demetriou’s appointment will bring an unprecedented amount of experience and knowledge to the agency. Mr Demetriou said he has been tracking the progress and expansion of the Bastion Group over the past few years and saw massive potential for future growth and diversification.

“Right now they are young, growing and full of energy. When you walk in to any of the offices there is a great feel about the place and the work is of the highest quality. I am confident and excited by the opportunity to make a positive contribution and help guide The Bastion Group to further success.”

04.06.2014
JETSTAR CELEBRATES DOUBLE DIGITS AND THE #JETSTARGENERATION

Having flown more than 140 million passengers on more than one million flights, Jetstar celebrated its 10th birthday during May.  Undertow Media was there to ensure a smooth taxi as the celebrations took off!

The month-long festivities saw our favourite national airline carrier launch an app to make recreating your old travel photos easy, play one of the world’s biggest games of Pass the Parcel, paint an A320 bright orange as well as host a 10th birthday party in the airline’s aircraft hangar in Tullamarine, Melbourne.

Undertow Media managed all guest logistics at the party and engaged some of Australia’s best known Instagrammers who published their very own re-creation pics.  Media were also treated to a commemorative photo album with printed snaps from their personal travel adventures, all ensuring a steady jet-stream of press coverage on the decade achievement.  

04.06.2014
PROBUILD IN THE NEWS

Tower Melbourne, Wrap Residences and The Shrine – they’re not only the biggest and most high profile construction projects in Melbourne this year, but also the handiwork of tier one construction contractor Probuild.

A national force in the construction industry for over 27 years, Probuild has built a reputation for excellence and this year embarked on a new era by bringing Undertow Media into the fold to put media onto this quiet giant’s $3 billion pipeline of work.

“Probuild has a unique proposition in the market. We like to think we’re like a jet ski, while our competitors are like ocean liners. We’re nimble and able to change as our clients need us to,” said Group General Manager Simon Gray.

Tasked with telling the Probuild story and reaffirming the company’s position as Victoria’s number one construction company in the minds of key stakeholders, Undertow Media has successfully secured large profile pieces for Probuild group managing director, Simon Gray in The Australian Financial Review and The Australian.

With a number of high profile projects scheduled to commence across Victoria, New South Wales, Queensland and Western Australia over the coming months, it promises to be an action packed final six months of the year.

04.06.2014
A HOME GROWN PROJECT

Better Living Group, a local developer from Pascoe Vale South, is providing a contemporary solution to a warm and inviting home in a suburb known for its proud and discerning residents with the launch of The Pasco.

Set in one of Melbourne’s most connected communities, this new urban retreat made a big first impression, with strong purchaser and media interest from the onset.

But it was the suburb’s warm sense of community that was at the heart of this campaign, which saw Undertow Media get up close and personal with the neighbourhood’s oldest and proudest residents, local retail hot spots and the faces behind some of the best establishments to create a Home Grown tribute in the form of a video and broadsheet-style publication to celebrate the community.  

“We are proudly passionate about the suburb we grew up in. This is how Home Grown came about – we wanted to showcase some of the local icons and familiar faces,” said Better Living Group Director Dino Mazzei.

The Pasco’s soon-to-be residents and local Home Grown faces were given the chance to experience tranquil living at its best at the project’s unveiling in May, where Undertow Media hosted perspective purchasers and project partners gathered to celebrate in the brand new display suite.

Visit www.thepasco.com.au

04.06.2014
SWIMLAND CELEBRATES 10 MILLIONTH SWIM

Paul Sadler Swimland hit an amazing milestone this month, celebrating the 10 millionth swimming lesson held since the 14-store franchise opened its first swim school in 1972.  

To celebrate the occasion, Paul Sadler Swimland counted down through May to the actual time of the 10 millionth swim, culminating in a huge celebration at the Essendon pool. As a way to thank loyal customers, everyone swimming at the time of the 10 millionth swim went into a major draw with one lucky family winning the major prize of $10,000.

Fourteen families were randomly selected from the entries to dive into the pool to retrieve a key – one of which opened the case with the big cash prize inside.

Over 27,000 swimmers dived into their local Paul Sadler Swimland over the month in anticipation, while Undertow Media stayed dry out of the pool to embark on a local media campaign to support the activity, with coverage secured in nine local and online publications.

30.04.2014
HELLO SUNDAY MORNING

Hello Sunday Morning, an online platform that supports people taking a short break from alcohol, gave Undertow Media a new found love for Sunday mornings as we embarked on a campaign to raise awareness and support for the movement.

Created by Chris Raine during a 12 month break from the bottle, Chris says, “it’s the rope that pulls our soggy selves back to land when we get a bit too booze soaked.

“Hello Sunday Morning is ultimately about changing a culture, transforming the belief systems we’ve been handed from older generations. It’s also about changing yourself and discovering who you are without alcohol. Not forever, but for long enough that you might learn something new,” he says.

Using World Health Organisation statistics showing just how well Hello Sunday Morning works in encouraging people to reassess and tone down their drinking behaviour, Undertow Media embarked on a national awareness campaign targeting mainstream media and lifestyle and culture bloggers.

What resulted was a range of inspiring health articles in The Australian, across APN Newspapers and a TV interview on ABC Breakfast. The movement also got some love from influential culture site Social Sneaker and chick-central outlet Femail.com.au.

30.04.2014
SALTS OF THE EARTH

Australians are opening up to the latest complementary therapy to help battle symptoms associated with everyday ailments, from the common winter cold to eczema. The ingredient? A pinch of salt.

In a season where cold and flu is striking at five times the usual rate, Australian owned and operated salt therapy centre, Salts of the Earth is providing a natural remedy that is fast gaining popularity in Australia, with high profile ambassadors Lindy Klim and Luke Hodge on board and passionate about its benefits.  

Undertow Media is now on board too, helping to spread the word and educate Australians on the benefits of the non-invasive, medical free complementary therapy.

David Lindsay, entrepreneur and co-founder of Salts of the Earth saw an opportunity to help relieve the symptoms of Australians who suffer from respiratory and skin conditions after seeing firsthand the impact it had on his own family.

“My father tried so many forms of medication and underwent numerous unsuccessful surgeries in an attempt to clear his airways.  He tried salt therapy as a last resort after it was recommended to him and it played a significant role in improving his health, even making his medication more effective,” he says.

Stay tuned over the coming months as Undertow Media engages Vic-based media, bloggers and influencers to spread the word on the rise of salt therapy.

Reap the benefit of salt yourself and enjoy a ‘2 for 1' introductory offer using this unique promo code: UMSOTEB241.

Visit www.saltsoftheearth.com.au

30.04.2014
CHARLIE'S COOKIES

Local gourmet cookie company, Charlie’s Cookies, has been tempting tastebuds of Australians for more than ten years.

‘Life’s short – eat the cookie!’ is a philosophy that our team was quick to embrace, as Charlie’s Cookies engaged Undertow Media to manage a strategic communications plan to help take the company to new heights via business profiling and promotion of its new range of award-winning, Mini Melting Moments.

Delightfully petite and delectable (take it from us!) and available in seven to die for flavours, Charlie’s Cookies co-owner and confessed sweet-tooth, Jacky Magid, is proud of the new range and hopes this new take on an old favourite will become a pantry staple.

“I wanted to develop a product that Australian’s could take out of their pantry at any time and turn a quick ‘pop in’ or catch up into a memorable moment,” says Jacky.

The ‘recipe’ is underway with our team having just returned from a successful media launch across Sydney and Melbourne - leaving a trail of cookie crumbs at all major media outlets. The sweetness was quick to spread across the social sphere too, with influential media outlets posting and tweeting about the delicious treats, including Instyle, Inside Out and Mamma Mia.  

Visit www.charliescookies.com.au for more information or to purchase online. #charliesminimoments 

30.04.2014
WITCHERY WHITE SHIRT CAMPAIGN

Witchery is urging everyone to ‘Unite in White’ to help shine a light on the need to find an early detection test for ovarian cancer.

Now in full bloom, the White Shirt Campaign for Witchery culminates with the national OCRF White Shirt Day (held today).  The celebrated push supports the Ovarian Cancer Research Foundation by donating 100% of the gross proceeds of every white shirt sold directly to the OCRF. 

Undertow Media NZ has driven the long white cloud’s support of the campaign, New Zealand’s stunning member of the Witchery Style Collective, Natalie Cantell (pictured) models some of the shirts on offer as part of the capsule collection.

Along with a host of Australian and NZ personalities and the support of NewsLifeMedia, join us in wearing your white shirt and share your chosen style using the hashtag #uniteinwhite, to help put the spotlight on this silent killer.

Visit www.witchery.co.nz
#uniteinwhite

22.04.2014
INTRODUCING FLORENCIA CAVALLO

This is the first in a series of profiles on the wonderful team at Undertow Media. Our first profile is Account Manager and all-round dynamo, Florencia Cavallo. We catch up with her over a coffee (Lavazza of course!).

Check out a snapshot of Florencia's life at Undertow here

1.      How long have you been at UM?

Just over 18 months

2.      What’s a typical day like for you?

There’s no such thing as a typical day, which is what I love about my job! My day usually starts with a strong coffee and responding emails, reading the papers/ magazines and checking out social media sites like Instagram, Twitter and Facebook. From there, anything can happen – from new product launches to managing media interviews and photoshoots for clients, every day at Undertow is interesting and there’s always a new challenge.

3.      What do you love most about working in Richmond?

Richmond is a great location and our office space is such a beautiful environment to work in. In winter, I love making a tea and working on the couch in front of the fire– it’s so cosy!

4.      What’s the best thing about working at UM?

Our amazing clients and the incredible team! We are so lucky to have such an inspiring, talented team that’s always creative and fun to be around.

5.      What’s the best campaign you’ve worked on at UM?

I’ve been really lucky to work with some amazing clients across a number of strategic campaigns, so it wouldn’t be right to choose just one!

6.      What made you want to get into PR?

I always wanted a career in communications, and having worked as a journalist for over three years, I was ready for the next challenge. So far, the decision to move to the other side has been a very rewarding one.

02.04.2014
GURNER CREATING LIVING PLACES

2014 is off to a flying start for Melbourne-based property developer, Tim Gurner, who is setting a new benchmark for cutting edge development with his new venture, GURNER™.

Following the successful launch of Hemingway Residences in Melbourne, GURNERTM has big plans in place to develop a 5,000 square metre island site in Brisbane’s Fortitude Valley as it moves to expand its reach north.

Designed by Elenberg Fraser, the proposed $600 million landmark project will comprise multiple towers featuring over 730 apartments, a 100 apartment 4.5 star hotel and 5,000 square metre retail precinct, along with a 3,000 square metre residents-only resort-style club and landscaped area designed by world leading landscape architects 360.

Likened to New York’s Flatiron Building, it’s no wonder media are watching with Undertow Media securing national coverage across ABC Brisbane radio, Architecture & Design, Australian Financial Review (AFR), BRW, Brisbane Times, The Australian, Property Observer, as well as front page coverage in Courier Mail’s Home magazine.

With a number of other Melbourne-based projects underway in Brighton, Collingwood, South Melbourne and Footscray, GURNER™ is creating ‘living places’ and a true sense of home all over Melbourne with more than 1,500 apartments in planning or construction. 

“The Melbourne and Brisbane sites represent a huge opportunity to deliver the quality design-focused living our cities need to cater for our expanding population which is increasingly demanding centrally located and design-focused places to call home.” said Tim Gurner, GURNERTM director.

Visit http://www.gurner.com.au/

31.03.2014
LAVAZZA COLLABORATES WITH FASHION'S TASTEMAKERS

Lavazza ensured fashionable Virgin Australia Melbourne Fashion Festival (VAMFF) guests enjoyed their coffee in style, thanks to an exciting collaboration with renowned fashion designer Michael Lo Sordo.

Lo Sordo, who is fast becoming one of Australia’s favourite emerging designers showcased a bold hero print which was wrapped on limited-edition Lavazza coffee cups, as well as on a giant cup on site which served as the perfect backdrop for hundreds of selfies during the week.

Newly-announced Lavazza Style Consultant, Nicole Warne (aka Gary Pepper Girl) also caused a street-style frenzy, with festival-goers lining up to get a snap of the uber-stylish blogger.

Since launching her blog and e-commerce website in 2009, Nicole has fast become a global fashion icon, and is now one of the world’s leading digital style influencers.

“I’m really excited about this partnership with Lavazza. Coffee and style are part of my daily life, so the chance to work with a brand that celebrates the best of both offers so much potential. I cannot wait to collaborate with Lavazza on some very creative projects throughout the year,” said Nicole.

The media have loved both collaborations, with coverage appearing in Sunday Age, Elle, The Urban List, Chronicles of Nadia and more.

30.03.2014
OUR KIWI OFFICE TAKES FLIGHT

Just over six months in and there’s no stopping our Kiwi office as the team swings into 2014 with a slew of high profile accounts under their flightless wings! 

“Touting luxury outfit Eichardt’s Private Hotel in Queenstown has meant an obligatory trip to see how the other half live before securing a suite of fitting media to cover the digs including Harper’s Bazaar, The New Zealand Herald and Denizen Magazine.  It’s a tough gig but someone’s got to do it!” said Greer Bland, Managing Director at Undertow Media New Zealand.

Over in retail land, the team has added Kmart and Freedom Furniture to its growing stable as well as having nabbed taxi-hailing app Zoomy, wedding registry site The Lovely and tech-geared operator, Roam.  It’s safe to say things are off to a flying start! 

30.03.2014
CULTURE VULTURES FLOCK TO FITZROY

At a former Citroen garage in Fitzroy an exciting creative hub, comprising a gallery, urban garden and a café, is taking root and providing locals with new opportunities to enjoy the fruits of local creative types.

Passionate about design and culture, property developer Neometro has gifted its 9 Smith Street site to the community prior to commencing construction of its latest mixed-use development later this year.

Car hoists have been replaced with emerging art with the opening of not-for-profit gallery SLOPES, expanses of monotonous concrete have been covered in planter boxes thanks to ‘3000 acres’ – an urban farming project - and a once grease-covered interior has been remade into a haven for design and coffee lovers with the launch of Place Holder café.

Neometro director James Tutton said it was part of Neometro’s evolution: “Commitment to social enterprise has long been part of our DNA. What we've done with Nine Smith Street takes this ethos to the forefront of our thinking and enables us to find a canvas for projects we are passionate about. We see the role of business as being about both profit and social contribution. These are not mutually exclusive outcomes, they are the natural product of using capitalism as a force for good".

With Undertow Media achieving coverage in The Age, mX, Broadsheet and Milk Bar Mag, it’s proving a popular place for culture vultures across the city.

To find out more visit http://www.neometro.com.au/

05.03.2014
2014 AACTA AWARDS

It was lights, camera and action a plenty as Undertow Media stood side of stage at the 3rd AACTA Awards in Sydney in late January.

The biggest night on the Aussie Awards calendar incorporates two major events for over 2,000 people - 3rd AACTA Awards Luncheon, which celebrates behind-the-camera crafts, and the glamorous and star-studded 3rd AACTA Awards Ceremony - and Undertow Media played a leading role, managing all guest logistics, arrivals, seating plans and the Eleven Australia styling suite.

This year, guests of honour included AACTA President Geoffrey Rush, Oscar winner Cate Blanchett, Rachel Griffiths, Sam Worthington, Baz Luhrmann, who was honoured for his creative vision and the huge contribution he has made to Australian film, and the ever-amazing Jacki Weaver, who received the Raymond Longford Award.

It wasn’t just our team that loved this year’s glittering (and glittery) AACTA Awards – the events drew a record number of public fans and the Channel Ten broadcast saw a 20 percent increase in ratings. That’s called a box office smash in showbiz!

28.02.2014
CHANDON'S SECRET REVEALED

Corks popped and bubbles flowed as Domaine Chandon’s Secret Garden Party returned for another sparkling afternoon in February.
 
The whimsical white setting played host to over 300 eager party goers who escaped the serious Melbourne heat to enjoy Domaine Chandon's relaxing, picturesque grounds in the Yarra Valley.

We secured some fabulous VIP guests including Clare Bowditch, Lisa Gorman, Yeojin Bae, Emma Notarfrancesco, Jo Hall and Dani Venn, who were treated to an afternoon of wine tastings paired with a selection of epicurean canapés created by Domaine Chandon’s very own Greenpoint Brasserie.  

Those with a sweet tooth were delighted by a limited edition Chandon Cuvée Riche & White Peach Sorbet. Delish.

The delectable delights continued as Undertow Media assisted with the launch of Domaine Chandon’s brand new picnic hampers filled with all sorts of goodness, including paté, Serrano Jamon, kalamata olives and salted caramels.

27.02.2014
WAKE UP, BE AM:AZING!

It was the winning combination of Undertow Media, five:am yoghurt, yoga and hip hop music that saw ABC Breakfast, Studio Ten and countless more news and lifestyle media flock to North Bondi this month.

The unlikely gathering was in aid of five:am’s new feel good initiative – Wake Up, Be Am:azing - which encourages Aussies to wake up early, seize the day and enjoy a wholesome breakfast.

The celebration was hosted by campaign ambassadors, including pro-surfer Laura Enever, actress Jess Tovey and The Holistic Ingredient’s Amy Crawford at North Bondi Surf Lifesaving Club where they joined  the country’s top food, health and lifestyle media and bloggers for an invigorating early morning hip hop yoga session and nutritious brekky.

Wake up at #wakeupbeamazing @fiveamyoghurt.

03.02.2014
171 GLISTENS ON MELBOURNE'S SKYLINE

Our two year relationship with 171 Collins Street culminated in an elegant launch event for the building’s team in December. Catered by Andrew McConnell’s new restaurant, Supernormal, the impressive nine storey glass atrium showcased an incredible art deco inspired Confetti System chandelier. Originally used in the King Kong musical, it was a spectacle which sparkled in the light, much like the jewel-like facade of 171 Collins Street.

A new Melbourne icon, 171 Collins Street was developed by Cbus Property and Charter Hall and designed by Bates Smart, setting the benchmark for commercial design in Australia.

Undertow Media had the pleasure of managing the PR for the project throughout its lifespan, promoting its key tenant announcements such as Evans & Partners, Dolce & Gabbana and Andrew McConnell, as well as its excellent design and sustainability credentials.

http://171collins.com.au/

03.02.2014
CHEERS TO A DELUXE NEW BEER GARDEN

A new pub experience is quenching the thirst of Melbourne’s beer lovers with the launch of the city centre’s newest beer garden, Beer DeLuxe Fed Square. Undertow Media teamed up with the pint-sized venue before Christmas to unveil its new and unique offering and venue fit out, which is fast becoming Melbourne’s new ‘local’.

The taps were pumping and the paella pans were firing as 500 guests (beer-lovers included!) enjoyed the taste of Carlton Draught’s fresh and unpasteurised tank beer, served out of three striking copper tanks which now feature as part of the pub’s re-design.

Stay tuned through Feb (even if you are tackling febfast!) as the publicity campaign keeps pouring.

http://www.beerdeluxe.com.au/

03.02.2014
THE PRICE IS RIGHT AT DAISO

Undertow Media’s inner shopaholic was brought to the fore late last year, when we launched Daiso’s new Australian flagship store in Flinders Street – the biggest store in the Southern Hemisphere.

The Japanese retailer already has a cult following throughout Asia and we immediately became converts too. The best part? Everything in store is just $2.80! Yes, you read that correctly.

The launch kicked off with a performance by the talented Kiyomi Vella from the hit series The Voice, with coverage appearing on A Current Affair, in The Australian, mX and more.  With 90,000 lifestyle items and quirky gift products, head in-store and be prepared to be wowed with what $2.80 can get you.

http://www.mydaiso.com.au/

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