- 05.03.20142014 AACTA AWARDS
- 27.02.2014WAKE UP, BE AM:AZING!
- 03.02.2014171 GLISTENS ON MELBOURNE'S SKYLINE
- 03.02.2014CHEERS TO A DELUXE NEW BEER GARDEN
- 03.02.2014THE PRICE IS RIGHT AT DAISO
- 03.02.2014GARDEN PARTIES BLOOM AT 35 SPRING STREET
- 28.11.2013UNDERTOW MEDIA HITS THE BIRDCAGE WITH LAVAZZA
- 17.10.2013WITCHERY CASTS FASHION EYE ON NZ
- 26.06.2013CEO SEARCH
- 26.06.2013ADELAIDE'S NEWEST ADDRESS
- 23.06.2013PAUL SADLER STUDENTS SWIM TO SAVE LIVES
- 23.05.2013ELEVEN AUSTRALIA LAUNCHES IN STYLE
- 23.05.2013BACKYARD ROOM
- 23.05.2013UNDERTOW MEDIA TAKES ON TUPPERWARE FACEBOOK PAGE
- 03.04.2013UPSTAIRS DOWNSTAIRS
- 03.04.2013LAVAZZA SUPPORTS MELBOURNE FASHION
- 03.04.2013PROPERTY EVENT REACHES COUTURE HEIGHTS
- 03.04.2013INTREPID TRAVEL'S GLOBAL GASTRONOMY
- 04.03.2013NOW BOARDING. DESTINATION: LOVE
- 04.03.2013UNDERTOW MEDIA JOINS PUBLIC RELATIONS COUNCIL
- 04.03.2013BLOGGER KIDS MAKE A SPLASH AT SWIMLAND!
- 04.03.2013BECOME A CITIZEN OF THE ISLAND STATE
It was lights, camera and action a plenty as Undertow Media stood side of stage at the 3rd AACTA Awards in Sydney in late January.
The biggest night on the Aussie Awards calendar incorporates two major events for over 2,000 people - 3rd AACTA Awards Luncheon, which celebrates behind-the-camera crafts, and the glamorous and star-studded 3rd AACTA Awards Ceremony - and Undertow Media played a leading role, managing all guest logistics, arrivals, seating plans and the Eleven Australia styling suite.
This year, guests of honour included AACTA President Geoffrey Rush, Oscar winner Cate Blanchett, Rachel Griffiths, Sam Worthington, Baz Luhrmann, who was honoured for his creative vision and the huge contribution he has made to Australian film, and the ever-amazing Jacki Weaver, who received the Raymond Longford Award.
It wasn’t just our team that loved this year’s glittering (and glittery) AACTA Awards – the events drew a record number of public fans and the Channel Ten broadcast saw a 20 percent increase in ratings. That’s called a box office smash in showbiz!
It was the winning combination of Undertow Media, five:am yoghurt, yoga and hip hop music that saw ABC Breakfast, Studio Ten and countless more news and lifestyle media flock to North Bondi this month.
The unlikely gathering was in aid of five:am’s new feel good initiative – Wake Up, Be Am:azing - which encourages Aussies to wake up early, seize the day and enjoy a wholesome breakfast.
The celebration was hosted by campaign ambassadors, including pro-surfer Laura Enever, actress Jess Tovey and The Holistic Ingredient’s Amy Crawford at North Bondi Surf Lifesaving Club where they joined the country’s top food, health and lifestyle media and bloggers for an invigorating early morning hip hop yoga session and nutritious brekky.
Wake up at #wakeupbeamazing @fiveamyoghurt.
Our two year relationship with 171 Collins Street culminated in an elegant launch event for the building’s team in December. Catered by Andrew McConnell’s new restaurant, Supernormal, the impressive nine storey glass atrium showcased an incredible art deco inspired Confetti System chandelier. Originally used in the King Kong musical, it was a spectacle which sparkled in the light, much like the jewel-like facade of 171 Collins Street.
A new Melbourne icon, 171 Collins Street was developed by Cbus Property and Charter Hall and designed by Bates Smart, setting the benchmark for commercial design in Australia.
Undertow Media had the pleasure of managing the PR for the project throughout its lifespan, promoting its key tenant announcements such as Evans & Partners, Dolce & Gabbana and Andrew McConnell, as well as its excellent design and sustainability credentials.
A new pub experience is quenching the thirst of Melbourne’s beer lovers with the launch of the city centre’s newest beer garden, Beer DeLuxe Fed Square. Undertow Media teamed up with the pint-sized venue before Christmas to unveil its new and unique offering and venue fit out, which is fast becoming Melbourne’s new ‘local’.
The taps were pumping and the paella pans were firing as 500 guests (beer-lovers included!) enjoyed the taste of Carlton Draught’s fresh and unpasteurised tank beer, served out of three striking copper tanks which now feature as part of the pub’s re-design.
Stay tuned through Feb (even if you are tackling febfast!) as the publicity campaign keeps pouring.
Undertow Media’s inner shopaholic was brought to the fore late last year, when we launched Daiso’s new Australian flagship store in Flinders Street – the biggest store in the Southern Hemisphere.
The Japanese retailer already has a cult following throughout Asia and we immediately became converts too. The best part? Everything in store is just $2.80! Yes, you read that correctly.
The launch kicked off with a performance by the talented Kiyomi Vella from the hit series The Voice, with coverage appearing on A Current Affair, in The Australian, mX and more. With 90,000 lifestyle items and quirky gift products, head in-store and be prepared to be wowed with what $2.80 can get you.
The ‘Paris end’ of the city came alive last December, as Undertow Media managed a dusk garden party at Cbus Property’s 35 Spring Street display suite. The flagship development is soon to begin construction.
Inspired by spring garden parties, Undertow Media transformed the spectacular space with enchanting floral displays suspended from the ceiling, theatrical canapés (buttered chilli popcorn, candied bacon and lemon thyme lollipop anyone?) and entertainment for the guests.
The $350 million development has been designed by award-winning architects, Bates Smart, offering luxury living in what is arguably Melbourne CBD’s finest location.
The Undertow Media team enjoyed a week of coffee, style, glamour and sunshine – oh, and horse racing – managing the publicity for Lavazza during the Melbourne Cup Carnival.
For the second year running, Undertow Media oversaw all media requirements for international guests to the Lavazza Marquee, which included Poppy Delevingne, Mel B, Brody Jenner, Heather Small, Roger Sanchez and Richie Sambora (did we mention he performed Livin’ On A Prayer live on stage?!), as well as local beauties Lara Bingle, Rebecca Judd and the Stenmark Twins among others.
Aside from rubbing shoulders with fashionable identities, the ladies were thrilled to have achieved wide-spread media coverage across titles such as Sunday Life, The Age, Herald Sun, The Weekly Review, The TODAY Show, TV news, Nova, Fox FM and much, much more.
Until next year Flemington!
Sporting a bold new vision that saw a careful and inimitable edit of considered and directional pieces for men and women, the timing was perfect for Witchery to amplify their media activity in New Zealand.
Undertow Media has raised the fashion stakes in the land of the long white cloud, with a flurry of activity that has seen fashion editors flocking to cover the brand’s latest and greatest.
This accelerated media attention has been backed up by Witchery collaborating with some of the globe’s hottest talent including Tash and Elle from They All Hate Us and Tania Braukamper from Fashionising, making this Australian style staple truly inescapable right now.
Back in Auckland, plans are now well in place for a VIP in-store event with leading fashion blogger Leonie Barlow of The Style Insider to showcase key high summer looks perfect for keeping your cool on those balmy nights we’re all looking forward to.
Ahead of the curve, the iconic fashion retailer’s covetable designs cement the brand’s positioning as a global style authority. Shop the new season at http://www.witchery.com.au/
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As readers of our last snapshot will know, Undertow Media is opening its Auckland office in July, heralding an exciting new chapter for our business.
This growth sees a number of personnel movements within the team, most notably the promotion of current CEO Jess Nunns to Group CEO. Jess Nunns’ new role will encompass strategic direction for Undertow Media NZ as well as scoping new opportunities in like-minded fields and territories.
Jess's new role means we are now on the search for a CEO of Undertow Media in Australia. If you or someone you know is interested in the role, please contact Amanda Graham for more details:
email@example.com | 0409 359 417
After announcing the project with great fanfare in 2012, Undertow Media is working with Sturt Land on the public launch of New Mayfield, a mixed-use development to be built on the former Mayfield Electrics factory site in Adelaide. Designed by renowned architects Woods Bagot, New Mayfield will unlock the potential of Adelaide’s inner south-west.
This landmark project is one of the first to commence development under the State Government’s reformed planning laws and will re-define apartment living in Adelaide. The master planned community comprises 428 one, two and three bedroom apartments across three striking residential buildings – a huge project for Adelaide.
Undertow Media recently oversaw the VIP launch event and continues to manage media relations for the project with coverage in City Messenger, Adelaide Advertiser, Property Observer and Architecture & Design.
Over 200 enthusiastic young swimmers participated in the Paul Sadler Swimland Swim-a-thon charity event this weekend, raising funds to provide free swimming and water safety lessons to children in Vietnam.
The funds raised will go directly to Swim Vietnam, a small charity organisation that provides free swimming lessons to children and trains local Vietnamese adults as swimming teachers.
Paul Sadler Swimland has been a supporter of Swim Vietnam since 2012 when it helped fund the first swim survive centre in the country. Since then Swimland has developed a teacher exchange program that has seen Paul Sadler Swimland share best practice and teaching methods across the continents.
Undertow Media has been working closely with Swimland to promote the partnership between the two organisations and the great achievements accomplished to date.
Melbourne celebrated in style last Tuesday, at the much anticipated launch party for the new range of ELEVEN Australia hair products.
Undertow Media is excited to have helped launch the vibrant new ELEVEN range – which includes 15 hair care products designed to deliver hold, shine, texture and volume to hair.
During the event, ELEVEN Australia co-creative directors Joey Scandizzo and Andrew O’Toole showcased the use of the new range to industry leaders and peers in a live photoshoot, giving them the top tips and tricks to achieve effortlessly cool looks.
Undertow secured the attendance of reporters, photographers, bloggers and fashionistas aplenty– with the event dominating the social pages of The Age, The Herald Sun, and blogs such as Couturing, The Cut and Paste, and Style Zilla.
After an incredibly successful launch of Archiblox in 2012, we are now working with the same team to promote their new venture, Backyard Room – a range of pre-fabricated, architecturally designed garden studios.
Launched at the recent Melbourne International Flower and Garden Show where it won the sustainability award and the silver award for best garden, Backyard Room is tapping into the trend towards working from home and the growing number of home offices – offering a beautiful space that’s removed from the hustle and bustle of the family home.
Being such a clever concept, the media and blogosphere are already lapping it up with coverage in Daily Telegraph Home Magazine, The Age Domain, Home Beautiful, House & Garden, Interiors Addict and Habitus Living.
Undertow Media is excited to spread the word that we’re now running the social media activity for our long-term client, Tupperware.
In addition to managing Tupperware’s consumer PR activity across Australia and New Zealand, our team is now also responsible for content creation and the full-time community management of Tupperware Australia/New Zealand’s official Facebook page.
With a thriving and engaged ‘fan base’ of more than 35,000 passionate Tupper-fans (and growing!), the Facebook page is an interactive forum for people across the Tasman to share their love for the brand, learn about the latest product releases and voice any consumer feedback. Tupperware’s dynamic Facebook page is constantly buzzing with news and activity and is a great example of how social media can provide a platform for extending awareness and offering consumers an opportunity to interact directly with a much-loved brand.
To join the conversation and stay posted on the latest news from Tupperware, click here.
Slattery and Elenberg Fraser ushered in a new era with their usual flair at 160 Queen Street with an "Upstairs Downstairs" soiree and it didn’t disappoint.
We brought the Upstairs Downstairs theme to life, drawing on inspiration from the UK TV series where the fates of the servants ‘downstairs’ and their masters ‘upstairs’ were intimately linked, much like that of Slattery and Elenberg Fraser now that they are neighbours.
Upstairs on level 14, Slattery’s amazing new office space was revealed. Guests were treated to an elegant event, complete with a baby grand piano, singer and flowing champagne.
Downstairs on level 3 at Elenberg Fraser’s office, the evening took a deliciously wicked turn with a decadent feasting table, caprioskas a plenty and a DJ with table top dancing.
Lavazza put the buzz back into the runway at the L'Oreal Melbourne Fashion Festival with a larger than life collaboration with LIFEwithBIRD which saw a giant coffee cup and takeaway cups wrapped in LIFEwithBIRD's new season signature print used on site at the A Modo Mio lounge.
Undertow Media also secured the attendance of UK starlet Caggie Dunlop of Made in Chelsea fame to be Lavazza's special guest and judge the Lavazza Look photo competition.
With a well-attended coffee call to announce the collaboration, as well as a presence at the runway shows each night, Lavazza was the talk of town during the festival across both traditional, online and social media.
It was an exclusive affair when Undertow Media launched the next chapter for Mirvac’s luxe Array tower – Black Label by Mirvac, a special program set to offer purchasers a gateway to a lifestyle of culture, fashion and luxury.
The worlds of architecture and fashion fused when renowned couture designer Bowie became an official design partner of Mirvac’s elite program. And what better way to launch an exclusive set of partnerships than with an exclusive event to match!
A grand marquee complete with decadent chandeliers, Moét bubbles, Singapore white orchids and a crowd of Melbourne’s elite set the tone for Mirvac’s Black Label launch. Oh, and let’s not forget the $30,000 Array-inspired couture gown that was unveiled by Bowie himself.
A first for the property industry, Mirvac’s design partner Bowie created a one-off, eight kilogram Swarovski crystal hand-stitched, hand-beaded and hand-sewn garment bringing together architecture, fashion, elegance and craftsmanship.
It was tacos and po’boys aplenty for Undertow Media as we revved up the engine and hit the streets of Sydney and Melbourne in a specially designed food truck to promote Intrepid Travel’s new food trips.
The launch of Intrepid’s international food adventures called for a totally new way to talk to travellers… so we devised something to get tummies rumbling! And that was a mobile menu of free tasty treats from all corners of the globe.
The Undertow team oversaw all aspects of the food truck (bar the actual cooking!), journeyed with Intrepid as the truck popped up at a new location every day and ran a supporting PR campaign.
And a truckin’ great launch it was: the food truck (and mobile Intrepid billboard) looked amazing, the general public turned up in droves, waiting patiently in long queues to get their hands on Vietnamese, Spanish, Mexican, Southern American or Indian fare, and media coverage spruiking the trips appeared in The Australian, The Age, Herald Sun, Sydney Morning Herald, mX, radio 2UE and more.
Star-jumping for joy has become a regular fixture at Undertow Media HQ as we ramp up Jetstar’s consumer publicity. And there were ‘starry eyes’ aplenty at our first major Jetstar outing on Valentine’s Day when Jetstar and RSVP coupled up to create the ‘Lovejet’ - the first ever in-flight dating experience and a media event with a difference.
Hearts raced as 22 singles boarded a plane, final destination: love. After a smooth landing on the Gold Coast, a walk on the beach and a three-course lunch at SkyPoint Observation Deck, sparks were flying. Almost as fast as a Jetstar aircraft does.
There was a frenzy of media interest as high profile media outlets booked a ticket on the flight and assisted the Undertow team in delivering a cargo load of media coverage, from a story on The Project to live news crosses and news stories on Channels Nine and Ten, articles on News.com.au and in The Australian and nine radio mentions.
And once the wings were in motion, a flutter of tweets reaching over 75,000 Australians weighed in on whether love really was in the air.
Undertow Media is delighted to be a founding member of the Public Relations Council (PRC), a new and forward-thinking industry body formed under the auspices of the Communications Council to represent the consumer PR specialty. The group’s mission is to champion earned media, both within the marketing communications industry and in the wider business community.
The PRC will provide a unified voice on issues facing the consumer PR speciality, as well as develop specific training, advice and best practice projects of relevance to PR professionals.
Representatives from Australia’s top PR agencies – including Undertow Media CEO Jess Nunns, who will serve on the inaugural PRC committee - have worked together to establish the PRC and will be instrumental in its strategic direction to drive its programs and projects.
Influential mummy bloggers and their kids recently splashed into Paul Sadler Swimland for swim lessons at a special event hosted by Undertow Media.
A hand-picked selection of Melbourne’s top bloggers and their families were invited to experience the difference of swim lessons on offer at Paul Sadler Swimland. The action packed schedule included a first-hand swimming lesson with expert swim instructors, participate in a Q& A with Swimland founder and industry leader Paul Sadler and a scrumptious morning tea after a morning of activity.
The day was a huge success with the kids enjoying a “splash”, parents learning about swim safety and Swimland gaining exposure to an influential online audience via their blogs and social media chatter throuhout the day.
We’ve known that Richmond is a really special and cool place since our office relocated to the area in 2007 but now we’re helping spread the word with the Island State Facebook page.
We’re helping promote Richmond as THE destination for dining, drinking, design and shopping to kick off the Jaques Richmond marketing campaign, ahead of the PR activity, on behalf of the Riverside Group and Macquarie Real Estate Equity Funds.
Our team has secured the involvement of over 35 retailers to help declare what’s special about this neighbourhood via the Island State Facebook page. The Facebook page launched in early December and already has over 2,100 followers – get on board and become a citizen here.