- 28.11.2013UNDERTOW MEDIA HITS THE BIRDCAGE WITH LAVAZZA
- 28.11.2013FAIRFAX FEEDS MELBOURNE'S FOODIES WITH OODLES OF NOODLES!
- 28.11.2013THIRSTY CAMEL REVEALS AUSTRALIA'S BEER O'CLOCK
- 28.11.2013NEOMETRO CELEBRATES ART AND CULTURE IN FITZROY
- 28.11.2013WOULD YOU OPEN A DOOR FOR $1 MILLION?
- 28.11.2013GIVE THE GIFT OF GENEROSITY THIS CHRISTMAS
- 17.10.2013WITCHERY CASTS FASHION EYE ON NZ
- 18.09.2013KEVIN.MURPHY TAKES OVER AUSTRALIAN RUNWAYS
- 26.06.2013CEO SEARCH
- 26.06.2013ADELAIDE'S NEWEST ADDRESS
- 23.06.2013PAUL SADLER STUDENTS SWIM TO SAVE LIVES
- 23.05.2013ELEVEN AUSTRALIA LAUNCHES IN STYLE
- 23.05.2013BACKYARD ROOM
- 23.05.2013UNDERTOW MEDIA TAKES ON TUPPERWARE FACEBOOK PAGE
- 03.04.2013UPSTAIRS DOWNSTAIRS
- 03.04.2013LAVAZZA SUPPORTS MELBOURNE FASHION
- 03.04.2013PROPERTY EVENT REACHES COUTURE HEIGHTS
- 03.04.2013INTREPID TRAVEL'S GLOBAL GASTRONOMY
- 04.03.2013NOW BOARDING. DESTINATION: LOVE
- 04.03.2013UNDERTOW MEDIA JOINS PUBLIC RELATIONS COUNCIL
- 04.03.2013BLOGGER KIDS MAKE A SPLASH AT SWIMLAND!
- 04.03.2013BECOME A CITIZEN OF THE ISLAND STATE
- 24.01.2013STARS SHINE AT 2ND AACTA AWARDS
- 24.01.2013NEW BUSINESS BREW
- 19.12.2012DINING WITH AWARD WINNING DAIRY
- 19.12.2012IT'S A WINNER!
- 19.12.2012JESSICA MAUBOY STOPS TRAFFIC!
- 02.12.2012THE ULTIMATE STYLE CHALLENGE
The Undertow Media team enjoyed a week of coffee, style, glamour and sunshine – oh, and horse racing – managing the publicity for Lavazza during the Melbourne Cup Carnival.
For the second year running, Undertow Media oversaw all media requirements for international guests to the Lavazza Marquee, which included Poppy Delevingne, Mel B, Brody Jenner, Heather Small, Roger Sanchez and Richie Sambora (did we mention he performed Livin’ On A Prayer live on stage?!), as well as local beauties Lara Bingle, Rebecca Judd and the Stenmark Twins among others.
Aside from rubbing shoulders with fashionable identities, the ladies were thrilled to have achieved wide-spread media coverage across titles such as Sunday Life, The Age, Herald Sun, The Weekly Review, The TODAY Show, TV news, Nova, Fox FM and much, much more.
Until next year Flemington!
Melbourne’s many food lovers were well-served in November with Melbourne’s first The Age Good Food Month kicking off and the uber-popular Night Noodle Markets taking over the city’s Alexandra Gardens.
Undertow Media managed the publicity for the month-long eating extravaganza, which Fairfax hopes to bring back next year after strong media support, record attendance and overwhelming enthusiasm from the general public.
Running throughout November, Good Food Month saw superstar chefs Rene Redzepi, Daniel Patterson and Alex Atala hit our shores for a series of feature events complemented by a program of food indulgences ranging from fine dining to family dinners.
But even hotter than the celebrity chefs was the Night Noodle Markets, attended by more than 25,000 people on the first night. With vendors like Longrain and Chin Chin involved this year, it’s an event on its way to becoming a local icon.
The votes have been counted, the results are in and one of life’s great pub puzzles has officially been solved by Thirsty Camel bottleshops! When exactly is Beer O’Clock?
A question that’s been the topic of debate for generations, Thirsty Camel undertook the quest to determine the country’s Beer O’Clock time via a social media driven voting initiative.
The campaign proved thirsty work with almost 10,000 people across the country casting their votes in the Beer O’Clock election which ran from mid-October to mid-November. Undertow Media was delighted to manage the campaign’s PR activity with impressive media coverage secured across key outlets including the Herald Sun, The Sunday Age and mX.
The poll results were announced on 13 November by campaign ambassador, Mick Molloy at a VIP event on the Southern Cross Austereo rooftop. Local rock legends, the Screaming Jets also hit the stage to ensure the official Beer O’Clock time was celebrated in true Aussie style.
When can we raise a glass as a collective nation? Overwhelmingly a 5.00pm clock off was the preferred time for 15% of participants, while a whopping 53% of voters nominated Beer O’Clock at varying times between 4.00pm and 6.00pm.
Showcasing its passion for design, Neometro turned up the dial on creative culture this month when it unveiled a new art gallery space at its Nine Smith Street, Fitzroy site.
Undertow Media promoted the new space to the area’s creative community, helping launch the gallery with an Open Journal Instagram exhibition featuring Neometro director Jeff Provan’s design-led Instagram shots.
Over the next 12 months the space will host SLOPES, a not-for-profit gallery by Utopian Slumps founder Melissa Loughnan as well as a 3,000 Acres urban garden. If initial media interest is anything to go by, Neometro’s cultural initiatives at this to-be-developed site are sure to be a success.
The Million Dollar Door Promotion was unlocked in November as the white-robed hotel mob from Choice Hotels Australasia took over Fed Square, giving Melburnians the chance to be in the running to win $1million.
The crew who were cheekily clad in customary hotel attire were kept busy as close to 1,000 passers-by ‘checked in’ to see what the fun was all about. The results - more than1,000 new Choice Privileges members signing up on the day.
The lucky winner will be announced in the coming days, and will have the chance to choose the key…the right key…to win!
With less than a month until Christmas, many children will already be writing their Christmas gift lists for Santa, but without the help of the Kmart Wishing Tree Appeal, for some families there would be no visit from St Nick at all.
The Kmart Wishing Tree Appeal will support families throughout New Zealand this festive season, and Undertow Media NZ has been tasked with spreading the message far and wide, coordinating a media launch with local celebrities and assisting with 14 other micro launches alongside a full scale comms campaign.
This year, Kmart aims to collect more than 40,000 gifts in NZ that will be distributed by Santa’s unsung helpers, The Salvation Army.
Already, the team has seen coverage a plenty from those keen on paying it forward, with not one but two features in The New Zealand Herald as well as lead stories placed in key metro titles including The Dominion Post, Sunday News, Nelson Mail and the rest!
The campaign is happening across Australia too, and we need your help. Simply purchase a gift of your choice, collect a gift tag from any Kmart store to jot down your intended gift recipient’s gender and age, and then place it under the tree. That’s it! You’ve now officially paid it forward.
Visit http://wishingtree.kmart.co.nz/ to learn more about Kmart’s commitment to giving back to the community.
Sporting a bold new vision that saw a careful and inimitable edit of considered and directional pieces for men and women, the timing was perfect for Witchery to amplify their media activity in New Zealand.
Undertow Media has raised the fashion stakes in the land of the long white cloud, with a flurry of activity that has seen fashion editors flocking to cover the brand’s latest and greatest.
This accelerated media attention has been backed up by Witchery collaborating with some of the globe’s hottest talent including Tash and Elle from They All Hate Us and Tania Braukamper from Fashionising, making this Australian style staple truly inescapable right now.
Back in Auckland, plans are now well in place for a VIP in-store event with leading fashion blogger Leonie Barlow of The Style Insider to showcase key high summer looks perfect for keeping your cool on those balmy nights we’re all looking forward to.
Ahead of the curve, the iconic fashion retailer’s covetable designs cement the brand’s positioning as a global style authority. Shop the new season at http://www.witchery.com.au/
It’s been runways aplenty at Undertow Media, with long term client and international hair guru, Kevin Murphy, jetting back home from LA to direct the hair for two of the country’s most anticipated fashion events: Myer’s Spring Summer launch and Melbourne Spring Fashion Week.
Creative genius Murphy brought beach chic to Myer with a textured, polished wet look, and his latest product Shimmer.Shine made its own debut on the Aussie outback-inspired runway.
For MSFW, Murphy and his stylish team showcased a range of looks to complement the new season fashion (hello more colour!) – styles and cuts that will be sure to set the hair trends for the hot season ahead. Our fave? Murphy’s fresh take on the bob – and we learnt that faux-short hair can be achieved with just a hair-tie and mist of Session.Spray!
As readers of our last snapshot will know, Undertow Media is opening its Auckland office in July, heralding an exciting new chapter for our business.
This growth sees a number of personnel movements within the team, most notably the promotion of current CEO Jess Nunns to Group CEO. Jess Nunns’ new role will encompass strategic direction for Undertow Media NZ as well as scoping new opportunities in like-minded fields and territories.
Jess's new role means we are now on the search for a CEO of Undertow Media in Australia. If you or someone you know is interested in the role, please contact Amanda Graham for more details:
email@example.com | 0409 359 417
After announcing the project with great fanfare in 2012, Undertow Media is working with Sturt Land on the public launch of New Mayfield, a mixed-use development to be built on the former Mayfield Electrics factory site in Adelaide. Designed by renowned architects Woods Bagot, New Mayfield will unlock the potential of Adelaide’s inner south-west.
This landmark project is one of the first to commence development under the State Government’s reformed planning laws and will re-define apartment living in Adelaide. The master planned community comprises 428 one, two and three bedroom apartments across three striking residential buildings – a huge project for Adelaide.
Undertow Media recently oversaw the VIP launch event and continues to manage media relations for the project with coverage in City Messenger, Adelaide Advertiser, Property Observer and Architecture & Design.
Over 200 enthusiastic young swimmers participated in the Paul Sadler Swimland Swim-a-thon charity event this weekend, raising funds to provide free swimming and water safety lessons to children in Vietnam.
The funds raised will go directly to Swim Vietnam, a small charity organisation that provides free swimming lessons to children and trains local Vietnamese adults as swimming teachers.
Paul Sadler Swimland has been a supporter of Swim Vietnam since 2012 when it helped fund the first swim survive centre in the country. Since then Swimland has developed a teacher exchange program that has seen Paul Sadler Swimland share best practice and teaching methods across the continents.
Undertow Media has been working closely with Swimland to promote the partnership between the two organisations and the great achievements accomplished to date.
Melbourne celebrated in style last Tuesday, at the much anticipated launch party for the new range of ELEVEN Australia hair products.
Undertow Media is excited to have helped launch the vibrant new ELEVEN range – which includes 15 hair care products designed to deliver hold, shine, texture and volume to hair.
During the event, ELEVEN Australia co-creative directors Joey Scandizzo and Andrew O’Toole showcased the use of the new range to industry leaders and peers in a live photoshoot, giving them the top tips and tricks to achieve effortlessly cool looks.
Undertow secured the attendance of reporters, photographers, bloggers and fashionistas aplenty– with the event dominating the social pages of The Age, The Herald Sun, and blogs such as Couturing, The Cut and Paste, and Style Zilla.
After an incredibly successful launch of Archiblox in 2012, we are now working with the same team to promote their new venture, Backyard Room – a range of pre-fabricated, architecturally designed garden studios.
Launched at the recent Melbourne International Flower and Garden Show where it won the sustainability award and the silver award for best garden, Backyard Room is tapping into the trend towards working from home and the growing number of home offices – offering a beautiful space that’s removed from the hustle and bustle of the family home.
Being such a clever concept, the media and blogosphere are already lapping it up with coverage in Daily Telegraph Home Magazine, The Age Domain, Home Beautiful, House & Garden, Interiors Addict and Habitus Living.
Undertow Media is excited to spread the word that we’re now running the social media activity for our long-term client, Tupperware.
In addition to managing Tupperware’s consumer PR activity across Australia and New Zealand, our team is now also responsible for content creation and the full-time community management of Tupperware Australia/New Zealand’s official Facebook page.
With a thriving and engaged ‘fan base’ of more than 35,000 passionate Tupper-fans (and growing!), the Facebook page is an interactive forum for people across the Tasman to share their love for the brand, learn about the latest product releases and voice any consumer feedback. Tupperware’s dynamic Facebook page is constantly buzzing with news and activity and is a great example of how social media can provide a platform for extending awareness and offering consumers an opportunity to interact directly with a much-loved brand.
To join the conversation and stay posted on the latest news from Tupperware, click here.
Slattery and Elenberg Fraser ushered in a new era with their usual flair at 160 Queen Street with an "Upstairs Downstairs" soiree and it didn’t disappoint.
We brought the Upstairs Downstairs theme to life, drawing on inspiration from the UK TV series where the fates of the servants ‘downstairs’ and their masters ‘upstairs’ were intimately linked, much like that of Slattery and Elenberg Fraser now that they are neighbours.
Upstairs on level 14, Slattery’s amazing new office space was revealed. Guests were treated to an elegant event, complete with a baby grand piano, singer and flowing champagne.
Downstairs on level 3 at Elenberg Fraser’s office, the evening took a deliciously wicked turn with a decadent feasting table, caprioskas a plenty and a DJ with table top dancing.
Lavazza put the buzz back into the runway at the L'Oreal Melbourne Fashion Festival with a larger than life collaboration with LIFEwithBIRD which saw a giant coffee cup and takeaway cups wrapped in LIFEwithBIRD's new season signature print used on site at the A Modo Mio lounge.
Undertow Media also secured the attendance of UK starlet Caggie Dunlop of Made in Chelsea fame to be Lavazza's special guest and judge the Lavazza Look photo competition.
With a well-attended coffee call to announce the collaboration, as well as a presence at the runway shows each night, Lavazza was the talk of town during the festival across both traditional, online and social media.
It was an exclusive affair when Undertow Media launched the next chapter for Mirvac’s luxe Array tower – Black Label by Mirvac, a special program set to offer purchasers a gateway to a lifestyle of culture, fashion and luxury.
The worlds of architecture and fashion fused when renowned couture designer Bowie became an official design partner of Mirvac’s elite program. And what better way to launch an exclusive set of partnerships than with an exclusive event to match!
A grand marquee complete with decadent chandeliers, Moét bubbles, Singapore white orchids and a crowd of Melbourne’s elite set the tone for Mirvac’s Black Label launch. Oh, and let’s not forget the $30,000 Array-inspired couture gown that was unveiled by Bowie himself.
A first for the property industry, Mirvac’s design partner Bowie created a one-off, eight kilogram Swarovski crystal hand-stitched, hand-beaded and hand-sewn garment bringing together architecture, fashion, elegance and craftsmanship.
It was tacos and po’boys aplenty for Undertow Media as we revved up the engine and hit the streets of Sydney and Melbourne in a specially designed food truck to promote Intrepid Travel’s new food trips.
The launch of Intrepid’s international food adventures called for a totally new way to talk to travellers… so we devised something to get tummies rumbling! And that was a mobile menu of free tasty treats from all corners of the globe.
The Undertow team oversaw all aspects of the food truck (bar the actual cooking!), journeyed with Intrepid as the truck popped up at a new location every day and ran a supporting PR campaign.
And a truckin’ great launch it was: the food truck (and mobile Intrepid billboard) looked amazing, the general public turned up in droves, waiting patiently in long queues to get their hands on Vietnamese, Spanish, Mexican, Southern American or Indian fare, and media coverage spruiking the trips appeared in The Australian, The Age, Herald Sun, Sydney Morning Herald, mX, radio 2UE and more.
Star-jumping for joy has become a regular fixture at Undertow Media HQ as we ramp up Jetstar’s consumer publicity. And there were ‘starry eyes’ aplenty at our first major Jetstar outing on Valentine’s Day when Jetstar and RSVP coupled up to create the ‘Lovejet’ - the first ever in-flight dating experience and a media event with a difference.
Hearts raced as 22 singles boarded a plane, final destination: love. After a smooth landing on the Gold Coast, a walk on the beach and a three-course lunch at SkyPoint Observation Deck, sparks were flying. Almost as fast as a Jetstar aircraft does.
There was a frenzy of media interest as high profile media outlets booked a ticket on the flight and assisted the Undertow team in delivering a cargo load of media coverage, from a story on The Project to live news crosses and news stories on Channels Nine and Ten, articles on News.com.au and in The Australian and nine radio mentions.
And once the wings were in motion, a flutter of tweets reaching over 75,000 Australians weighed in on whether love really was in the air.
Undertow Media is delighted to be a founding member of the Public Relations Council (PRC), a new and forward-thinking industry body formed under the auspices of the Communications Council to represent the consumer PR specialty. The group’s mission is to champion earned media, both within the marketing communications industry and in the wider business community.
The PRC will provide a unified voice on issues facing the consumer PR speciality, as well as develop specific training, advice and best practice projects of relevance to PR professionals.
Representatives from Australia’s top PR agencies – including Undertow Media CEO Jess Nunns, who will serve on the inaugural PRC committee - have worked together to establish the PRC and will be instrumental in its strategic direction to drive its programs and projects.
Influential mummy bloggers and their kids recently splashed into Paul Sadler Swimland for swim lessons at a special event hosted by Undertow Media.
A hand-picked selection of Melbourne’s top bloggers and their families were invited to experience the difference of swim lessons on offer at Paul Sadler Swimland. The action packed schedule included a first-hand swimming lesson with expert swim instructors, participate in a Q& A with Swimland founder and industry leader Paul Sadler and a scrumptious morning tea after a morning of activity.
The day was a huge success with the kids enjoying a “splash”, parents learning about swim safety and Swimland gaining exposure to an influential online audience via their blogs and social media chatter throuhout the day.
We’ve known that Richmond is a really special and cool place since our office relocated to the area in 2007 but now we’re helping spread the word with the Island State Facebook page.
We’re helping promote Richmond as THE destination for dining, drinking, design and shopping to kick off the Jaques Richmond marketing campaign, ahead of the PR activity, on behalf of the Riverside Group and Macquarie Real Estate Equity Funds.
Our team has secured the involvement of over 35 retailers to help declare what’s special about this neighbourhood via the Island State Facebook page. The Facebook page launched in early December and already has over 2,100 followers – get on board and become a citizen here.
Undertow Media was excited to start the year off with a hallmark event in the form of the 2nd AACTA Awards, held in Sydney at the aptly-named and beautifully renovated Star Event Centre.
Our second year managing the guests logistics and talent suite at the AACTA Awards (and seventh year working with the Australian Film Institute on its annual celebration of film and television) was a star-studded affair - host Russell Crowe and AACTA President, Geoffrey Rush, were joined on stage by internationally acclaimed Australian actors including Cate Blanchett and Nicole Kidman to honour the year’s best screen achievements.
And who went home happy? The cast and crew of The Sapphires who enjoyed a golden night, crowning a year already filled with sparkling success. And the Undertow Media event team of course, delighted with our involvement in an event deemed by media and guests as a raging success. The Sunday Telegraph (3 February) in fact, went so far as to say “All Australian award shows - and some US ones too - are hereby put on notice. This is how to do awards." We agree.
Off the back of a 44 per cent increase in editorial for Lavazza’s sponsorship of the Melbourne Cup Carnival, we were thrilled to confirm late last week that Undertow Media is the appointed agency for all media relations across the company’s caffeine fuelled calendar.
First stop is the sponsorship of L’Oréal Melbourne Fashion Festival, where we’ll be collaborating with two of fashion’s hottest properties to activate our on-site café. Stay tuned for more details and feel free to swing by the office for a Lavazza classic Italian espresso!
In November we coordinated a spectacular media preview in Sydney to celebrate the announcement of the 2013 Australian Grand Dairy Awards (AGDA) winners on behalf of Dairy Australia.
Food and lifestyle journalists and bloggers were invited to attend not only the landmark Melbourne celebration, but also a specially created event at The Bridge Room in Sydney.
Our team worked closely with Dairy Australia and head chef Ross Lusted to create a specially designed menu featuring the Grand Champion products – Tasmanian Heritage St Claire (2013 Grand Champion Cheese) and Bulla Premium Sour Cream (2013 Grand Champion Dairy Product). Not to mention a delicious selection of ice-cream, cheese and dairy category winners (yes, our job is tough sometimes…!).
Media clamoured to attend with food directors and editors from the likes of Australian Women’s Weekly, ABC Delicious, Donna Hay, SBS Feast, Food Australia, foodService, MiNDFOOD, New Idea, Qantas The Australian Way, Super Food Ideas and The Australian all in attendance.
Our media strategy also extends beyond the exclusive few that attended the tasting with coverage expected in some of Australia’s most influential magazines in the coming months.
For a full list of the 2013 AGDA Champions and further information visit www.dairyaustralia.com.au/agda
We recently worked closely with Stockland to enter its fastest selling residential community Highlands in the Urban Institute of Australia Victoria’s 2012 Awards for Excellence. And we're pleased to announce (drum roll....) that the project was awarded the prestigious Best Master Planned Development and Landscape Awards at this year’s UDIA State Awards ceremony.
We managed the submission right through to completion with our word smiths crafting the copy and overseeing the delivery of the creative design of the award submission (with the help of our sister agency Bastion Brands).
Following the win, we embarked upon a media campaign to spread the word about Highlands’ achievements with local media coverage already achieved and more to come.
Highlands is now a contender for the UDIA’s National Awards, so we have our fingers crossed for more success!
Jessica Mauboy literally stopped traffic (foot traffic that is) when she belted out her latest hits at The Glen VIP event in November.
Fashion and frivolity were the hot themes at this year’s ‘The Glen Goes Glam’ shopping evening. We not only secured Jess’ involvement but also packed in a crowd of over 3,000 to watch her perform favourite tracks following her starring role in The Sapphires.
Trendsetters also enjoyed a fashion showcase that revealed the latest summer styles and trends, hosted by fashion model and former Miss Universe Australia, Scherri-Lee Biggs.
Located in Melbourne’s East, The Glen Shopping Centre showcases more than 200 stores featuring popular fashion and lifestyle brands, offers countless dining options and has an active events calendar.
For more information, check out www.centrotheglen.com.com.au
Undertow Media worked with the recently refurbished Como Melbourne to play host to a special event last week for Melbourne’s top bloggers, including Micah Gianneli and Jesse Maricic from Raww, Sarah Willcocks from Style Melbourne, Jess Dempsey from What Would Karl Do and Jasmin Howell from Friend in Fashion.
The bloggers were given the ultimate style challenge: find the perfect outfit within the Chapel Street precinct within a $500 budget, complete the look with hair and makeup, then be judged in The Como Melbourne’s recently revamped Gold Penthouse by fashion couture superstars J’Aton.
Despite the soaring temperatures, each blogger relished the challenge and successfully created their fashion-forward looks for the evening. Once back at the hotel, they were treated to pampering, makeup and hair by the ultimate beauty team from Miss Fox. They were then escorted to the Gold Penthouse for a photoshoot with fashion photographer Amanda Fordyce.
The event resulted in much online chatter and pics on Twitter, Facebook and Instagram with blog posts expected in coming weeks.