How does PR work?

Working with an agency for the first time can be confusing. Should I brief them or provide an open slate and ask them to let us know where we need help? The truth is, a bit of both is usually required.

To get started, we always need to learn more about your business and suggest ways Undertow can help.

From small one-off plays to big budget spectacles and of course the long-term arrangements we usually forge as a result, we can almost always add value.

The first step is dropping Greer an email and she'll happily answer your questions over email in the first instance, arrange a call, host you at our office or come visit you in person/arrange a Teams if you’re overseas or out of town.

We'll ask questions about your business and what you're looking for, plus get to the crux of why you reached out in the first place.

We then provide a recommendation of how we can help achieve your business goals, and discuss our fee structure to come to an arrangement you're comfortable with.

You'll usually get a director, an account manager and a support team member and Greer will oversee all your activity too and be available personally to assist throughout the whole relationship.

Status of work is up to you - be it shared google docs, Slack, monthly in-person WIPs or simply fast, quick and efficient email updates or phone calls (we pride ourselves on pace and efficiency around here). Monthly reports can be provided or if regular updates are preferred, we do this too.

Our team sets KPIs from the outset so we both know what we’re working towards, agrees scope and fees upfront, and then put pedal to the metal to move mountains.

To benchmark and guarantee ROI, for PR we have created a bespoke measurement platform that harnesses our nous in rating reach, engagement, key messaging cut-through, content, imagery and sentiment that shows a true representation of success.

If your needs are a one-off event, sampling or social, we will likewise develop metrics that clearly loop back to your objectives in touching base in the first place.

Everything we do is measurable, and every dollar counts (we’re an SME afterall).

Get in touch, or read what our clients have to say about us here.